Hi,I work in a global digital / web agency here in Seoul. I've been interested in AR since many years ago. Instead of current AR tag, do you think AR can be programmed to recognize a logo as the AR tag instead? Something simple like a Nike swoosh?
@Anonymous / Hello. What you want to do is possible and there are several demos showing AR contents by recognizing and tracking logos or pictures printed on products.
Great, can you point me out to some of these examples? Is there anything that's been done and launched by a commercial brand or is it just prototypes created by R&D labs?
@Anonymous / The technologies or recognizing and tracking a target is almost mature. But until not there are not many commercial cases, because still many limitations should be overcome.I think you can find what you are looling for in these videos used for AVATAR movie promotion.http://www.youtube.com/watch?v=APQ2OxgCNzEhttp://www.youtube.com/watch?v=FZ8950F7Ppg
Great thanks! Than we might be one of the first to take a major brand into this in Korea. ;)
Ah sorry one more question:What about having the mobile AR app recognize different AR tags and be able to differentiate between them. So if it's a nike swoosh it shows: X content, if it see's JUST DO IT. it shows different content. This is doable right? This example shows the app reading different QR codes: http://2.ly/b7bv of course instead of QR codes i'd be using different logos.
@Anonymous / Of course it is possible. It is just a matter of developing applications working with different logos.
So to have it recognize say...5 different tags would that make the application itself quite bloated? Meaning lots of programming and app size becomes quite large? I see most AR examples working with only one tag so i'm wondering why.
@Anonymous / It is because of the limited memory and CPU power of mobile devices.