Thursday, July 8, 2010

3rd Day of ISUVR 2010 - Panel talk


The invited speakers and Sebastien Duval had a panel talk discussing the definitions and applications of digital ecosystem.

9 comments:

  1. Hi,

    I work in a global digital / web agency here in Seoul. I've been interested in AR since many years ago. Instead of current AR tag, do you think AR can be programmed to recognize a logo as the AR tag instead? Something simple like a Nike swoosh?

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  2. @Anonymous / Hello. What you want to do is possible and there are several demos showing AR contents by recognizing and tracking logos or pictures printed on products.

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  3. Great, can you point me out to some of these examples? Is there anything that's been done and launched by a commercial brand or is it just prototypes created by R&D labs?

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  4. @Anonymous / The technologies or recognizing and tracking a target is almost mature. But until not there are not many commercial cases, because still many limitations should be overcome.

    I think you can find what you are looling for in these videos used for AVATAR movie promotion.

    http://www.youtube.com/watch?v=APQ2OxgCNzE
    http://www.youtube.com/watch?v=FZ8950F7Ppg

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  5. Great thanks! Than we might be one of the first to take a major brand into this in Korea. ;)

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  6. Ah sorry one more question:

    What about having the mobile AR app recognize different AR tags and be able to differentiate between them. So if it's a nike swoosh it shows: X content, if it see's JUST DO IT. it shows different content. This is doable right? This example shows the app reading different QR codes: http://2.ly/b7bv of course instead of QR codes i'd be using different logos.

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  7. @Anonymous /
    Of course it is possible. It is just a matter of developing applications working with different logos.

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  8. So to have it recognize say...5 different tags would that make the application itself quite bloated? Meaning lots of programming and app size becomes quite large? I see most AR examples working with only one tag so i'm wondering why.

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  9. @Anonymous / It is because of the limited memory and CPU power of mobile devices.

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